Start here to explore the region shaped by the sea

About the Yarmouth and Acadian Shores Tourism Association

Tourism activities within Yarmouth & Acadian Shores are managed by the Yarmouth & Acadian Shores Tourism Association (YASTA). This is a non-profit association, comprised of staff and board members.  

The mandate of YASTA is to: lead tourism development in through product development and marketing. By delivering on the theme of “an experience shaped by the sea”, YASTA will develop and promote authentic experiences and products that tell the stories of Yarmouth & Acadian Shores.

The successful implementation of YASTA’s mandate will result in regional tourism and economic growth. Specific factors used to measure the effectiveness of YASTA’s efforts include:

  • The number of room nights sold throughout Yarmouth & Acadian Shores
  • Visitation to attractions and events throughout Yarmouth & Acadian Shores
  • Responses generated through the annual YAS Visitor Satisfaction Survey

A Board of Directors has been drawn from throughout the region and includes tourism industry operators and municipal councilors. There are eight voting members on the board and four ex-officio members. Representation on the board is comprised of one councillor per municipality and one tourism operator nominated per municipality. The CAO’s of each municipality will sit as ex-officio on the board. to lead tourism development in Yarmouth & Acadian Shores.

To visit YASTA's business newsletter designed for industry stakeholders, or to sign up to receive regular industry-related emails, please visit www.yarmouthandacadianshores.info.

To learn more about our municipal partners, please visit them online at:

 

Yarmouth and Acadian Shores Tourism Association is currently seeking a Tourism Development Officer. This is a full-time Bilingual position. To view the bilingual advertisement, please click here. For more details regarding the position, click here to see the job description.

If you require more information or have any questions, please do not hesitate to contact the General Manager, Lisa LeBlanc at 902-742-8677 or by email at lleblanc@yasta.ca.