About YASTA
Tourism activities within Yarmouth & Acadian Shores are managed by the Yarmouth & Acadian Shores Tourism Association (YASTA). This is a non-profit association, comprised of board members and staff.
The mandate of YASTA. is to: lead tourism development in through product development and marketing. By delivering on the theme of "an experience shaped by the sea", YASTA will develop and promote authentic experiences and products that tell the stories of Yarmouth & Acadian Shores.
The successful implementation of YASTA's mandate will result in regional tourism and economic growth. Specific factors used to measure the effectiveness of YASTA's efforts include:
- The number of room nights sold throughout Yarmouth & Acadian Shores
- Visitation to attractions and events throughout Yarmouth & Acadian Shores
- Responses generated through the annual YAS Visitor Satisfaction Survey
A Board of Directors has been drawn from throughout the region and includes tourism industry operators and municipal councillors. There are eight voting members on the board and four ex-officio members. Representation on the board is comprised of one councillor per municipality and one tourism operator nominated per municipality. The CAO's of each municipality will sit as ex-officio on the board.
To visit YASTA's business newsletter designed for industry stakeholders, or to sign up to receive regular industry-related emails, please visit www.yasta.ca.
YASTA is located in the municipal building, 932 route #1, Hebron. Our mailing address is: P.O. Box 198, Hebron, Nova Scotia, B0W 1X0.
The General Manager of YASTA is Julie Walters. Julie can be reached at (902) 742-8677 or via email at: This email address is being protected from spambots. You need JavaScript enabled to view it. .
To learn more about our municipal partners, please visit them online at:
